Our services - Develop
"How do I develop exactly what the market will buy?"
We believe it's crucial to let early market engagement shape a commercialisation project, and in particular any technical development, and regularly work with clients to achieve this aim.
Our guiding principles
- We engage at the earliest possible stage in the development programme.
- We use a bottom-up approach to identify specific points of contact in priority market segments.
- We acquire detailed customer feedback and steer the development programme to meet a real market need.
Our previous successes
- We engaged with customers over a novel peptide synthesis technology and identified a technology extension, (subsequently patented) that significantly broadened the addressable market.
- We achieved early market engagement and quickly identified interest for a novel organotypic cell culture technology, allowing the project to progress into a licensing phase.
- We sought feedback from potential customers for a wireless communication protocol technology; determined that the market opportunity was in an adjacent sector and recommended further research.